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The size trap · moisturisers

The ₹189 moisturiser looks cheapest — per g it costs 1.9× more

The lowest sticker price isn't the cheapest moisturiser. Minimalist Vitamin B5 10% Moisturizer () is only 30g, so per g it works out ₹6.3 — pricier than bigger packs that cost more at the till.

MoisturisersPriceSize₹/g
Minimalist Vitamin B5 10% Moisturizer ()₹18930g₹6.3
Minimalist B12 + Repair Complex 5.5% Face Moistur…₹28430g₹9.5
Earth Rhythm 2% HA I Aqua Fresh Cooling Underarm ro…₹29950g₹6.0
The Derma Co 5% Propylene Oil-Free Moisturizer with…₹329100g₹3.3
  • Minimalist Vitamin B5 10% Moisturizer () — ₹189, 30g → ₹6.3/g.
  • The Derma Co 5% Propylene Oil-Free Moisturizer with… costs more at the till but is ₹3.3/g — the real value once you divide by size.

Cheaper by sticker ≠ cheaper to use. A small pack you replace often can cost the most per g. Always divide price by size.

● Prices as at 2026-09-04 · sources: Minimalist · Minimalist · Earth Rhythm · The Derma Co