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For brands · Cambak Radar

Your market, on the record. Read it weekly.

Price moves, discount depth vs MRP, and label changes across the Indian D2C beauty market — one emailed report a week, computed from observations, not opinions.

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The market, on file

98,257price observations

Plum · Foxtale · mCaffeine · Pilgrim · The Derma Co · Earth Rhythm · Dot & Key · Minimalist · Tribe Concepts1,132 SKUs across 9 brands · logged 51 of the last 57 days, since 10-07-2026our price log · 04-09-2026

This week's biggest plausible moves — straight from the log

Front of Plum 10% Niacinamide & Rice Water Brightening Face Serum For Clear & Bright SkinPlum · Serums10% Niacinamide & Rice Water Brightening Face Serum For Clear & Bright Skin747 → ₹307-59%
Front of Plum Coconut Milk & Peptides Shampoo For Soft & Shiny HairPlum · HairCoconut Milk & Peptides Shampoo For Soft & Shiny Hair670 → ₹304-55%
Front of The Derma Co Sali-Cinamide Anti-Acne Serum with 2% Salicylic Acid & 5% Niacinamide - 30mlThe Derma Co · Serums · +1 more like thisSali-Cinamide Anti-Acne Serum with 2% Salicylic Acid & 5% Niacinamide - 30ml1,198 → ₹599-50%
Front of The Derma Co Oil-Free Daily Face Moisturizer With Hyaluronic Acid, Ceramides & Multivitamins for Non-Greasy & Hydrated Skin - 100gThe Derma Co · MoisturisersOil-Free Daily Face Moisturizer With Hyaluronic Acid, Ceramides & Multivitamins for Non-Greasy & Hydrated Skin - 100g698 → ₹349-50%
Front of mCaffeine Complete Glossy Hair RoutinemCaffeine · HairComplete Glossy Hair Routine1,048 → ₹1,397+33%
first vs last observation, last 7 observed days · 3 implausible jumps refused by the plausibility band · our price log · 04-09-2026

The firewall

Brands buy data about the market. Nothing a brand pays changes what consumers see on Cambak.

Inside the weekly report

  • Your price moves vs the marketevery change on your storefront and your competitors', with dates
  • Discount depth vs MRPwho is discounting against an MRP they never sell at — and for how long
  • Claim & label changesstated-% and ingredient-list changes, read from the label, not the ad
  • New-SKU coveragelaunches and delistings across the tracked brands, the week they happen

Pricing

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How the log works — including what it refuses to claim

Prices are captured from brand storefronts 51 observed days from 10-07-2026 to 04-09-2026. Missed days are listed in every report as gaps, never interpolated.

A jump outside 0.34–1.9× between observations is treated as storefront variant reordering, not a price move — it is counted and excluded, and the exclusion count is printed. Products whose price cannot be uniquely identified are refused rather than guessed.

our price log · 04-09-2026