12% Niacinamide Clarifying Serum
₹645 delivered30ml₹22 per ml
Its everyday price
4actives found
From the printed ingredient list.
What’s actually in it
- Niacinamide12% · stated
- Azelaic Acid8th of 18 on the label
- Betaine9th of 18 on the label
- Salicylic Acid11th of 18 on the label
Where it sits on the label — heaviest first, to 1%.
Not while pregnant: Salicylic Acid
Pregnant or breastfeeding — use only on a doctor's say-so.
Read against the full ingredient list
Show the working — dose, timing, value
Salicylic Acid — A beta-hydroxy acid that dissolves oil and dead skin inside the pore, so it's the go-to for blackheads, congestion and oily-skin breakouts. The strength is not printed, so we cannot judge the dose; that counts against the brand. Works from ~1%. OTC cap 2%. Give it 8–12 weeks for congestion & blackheads. Best for Oily, Combination. An oil-soluble exfoliant — brilliant on oily, congested skin. On dry or reactive skin it can strip and sting, so ease in slowly.
Niacinamide — Vitamin B3 — a broadly-tolerated all-rounder that strengthens the skin barrier, evens tone and helps regulate oil. The label states 12%. Works from ~5%. OTC cap 10%. Give it 8–12 weeks for tone. Suits all skin types. One of the best-tolerated actives there is — fine for every skin type, and especially handy for oil and uneven tone. Good value: beats 93% of the 15 Niacinamide serums that state their strength.
Azelaic Acid — A multitasker for pigmentation, bumpy texture and redness — unusually gentle, and one of the few actives generally considered pregnancy-safe. The strength is not printed, so we cannot judge the dose; that counts against the brand. Works from ~10%. OTC cap 20%. Give it 8–16 weeks for pigmentation & redness. Suits all skin types. Unusually gentle — one of the few actives that suits sensitive and redness-prone skin while still fading marks.
Betaine — A sugar-beet humectant — steady, gentle hydration for any skin. The strength is not printed, so we cannot judge the dose; that counts against the brand. Works from ~5%. OTC cap 5%. Best for .
Strength as printed on the label · Dermatology consensusThe evidence — 3 peer-reviewed papers
Guidelines of care for the management of acne vulgaris ›
Management of Acne Vulgaris: A Review ›
J Am Acad Dermatol · 2024 · PMID 38300170 · JAMA · 2021 · PMID 34812859 · Br J Dermatol · 2022 · PMID 35789996Show the working · price log
Usual ₹645 — held on 51 of 51 logged days.
Earth Rhythm2% ALPHA ARBUTIN FACE SERUM WITH HYALURONIC ACID₹16.6/ml vs ₹21.5/ml here · cheapest of 47 on this shelfCompare with similar · differences only
This one12% Niacinamide Clarifying Serum | MinimalistNiacinamide 10% Face Serum | MinimalistRetinol 0.3% Face Serum | |
|---|---|---|---|
| Per ml | ₹22 | ₹19 | ₹19 |
| Pack | 30ml · ₹645 | 30ml · ₹569 | 30ml · ₹569 |
| Open | This page | See it › | See it › |



