5% Vitamin C Daily Face Serum with Ferulic Acid & Multivitamin - 30ml

Niacinamide — Vitamin B3 — a broadly-tolerated all-rounder that strengthens the skin barrier, evens tone and helps regulate oil. The strength is not printed, so we cannot judge the dose; that counts against the brand. Works from ~5%. OTC cap 10%. Give it 8–12 weeks for tone. Suits all skin types. One of the best-tolerated actives there is — fine for every skin type, and especially handy for oil and uneven tone.

Ascorbic Acid — An antioxidant that brightens dullness and helps defend against daytime free-radical damage — a morning serum ingredient. The label states 5%. Works from ~10%. OTC cap 20%. Give it 8–12 weeks for dark spots. Best for Normal, Combination, Oily. A morning antioxidant that brightens. High-strength L-ascorbic acid at a low pH can sting sensitive skin — go for a gentler derivative. Pricey for the %: beats 0% of the 11 Ascorbic Acid serums that state their strength.

Sodium Hyaluronate — A humectant that holds water in the upper skin — pure hydration, tolerated by essentially everyone, at any concentration. The strength is not printed, so we cannot judge the dose; that counts against the brand. Works from ~1%. Works Ongoing while you use it; no weeks-long build-up to wait for. Suits all skin types. Pure hydration — suits everyone, and dry or dehydrated skin most of all. Apply on damp skin and seal it in.

Panthenol — Pro-vitamin B5: hydrates, calms, helps the barrier recover. The strength is not printed, so we cannot judge the dose; that counts against the brand. Works from ~5%. OTC cap 5%. Best for .

Niacinamide: a review on dermal delivery strategies and clinical evidence ›

Niacinamide - mechanisms of action and its topical use in dermatology ›

Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation ›